{"id":1008,"date":"2022-10-02T15:45:42","date_gmt":"2022-10-02T12:45:42","guid":{"rendered":"http:\/\/spb-contemporary.ru\/?page_id=1008"},"modified":"2022-10-02T15:52:56","modified_gmt":"2022-10-02T12:52:56","slug":"selling-contemporary-art-how-to-navigate-the-evolving-market","status":"publish","type":"page","link":"https:\/\/spb-contemporary.ru\/?page_id=1008","title":{"rendered":"Selling Contemporary Art: How to navigate the evolving market"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Edward Winkleman<\/h3>\n\n\n\n<p>2015 <\/p>\n\n\n\n<p> \u041f\u0440\u043e \u043f\u0435\u0440\u0432\u0443\u044e \u043a\u043d\u0438\u0436\u043a\u0443 \u044d\u0442\u043e\u0433\u043e \u0430\u0432\u0442\u043e\u0440\u0430 \u0438 \u043f\u0440\u043e \u0441\u0430\u043c\u043e\u0433\u043e \u0430\u0432\u0442\u043e\u0440\u0430 \u044f<a href=\"https:\/\/spb-contemporary.ru\/?page_id=913\" data-type=\"URL\" data-id=\"https:\/\/spb-contemporary.ru\/?page_id=913\" target=\"_blank\" rel=\"noreferrer noopener\"> \u0443\u0436\u0435 \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u043b\u0430<\/a>. \u0418 \u0434\u0430\u0436\u0435 \u043e\u0431\u0435\u0449\u0430\u043b\u0430 \u0432\u0442\u043e\u0440\u0443\u044e. \u0418 \u044d\u0442\u043e \u043e\u0431\u0435\u0449\u0430\u043d\u0438\u0435 \u044f \u0441\u0435\u0439\u0447\u0430\u0441 \u0432\u044b\u043f\u043e\u043b\u043d\u044f\u044e. <\/p>\n\n\n\n<p>\u041f\u043e\u0441\u043b\u0435 \u043f\u0435\u0440\u0432\u043e\u0439 \u043a\u043d\u0438\u0433\u0438 \u043c\u043d\u0435 \u043e\u0434\u0438\u043d \u0447\u0435\u043b\u043e\u0432\u0435\u043a \u0443\u0436\u0435 \u043d\u0430\u043c\u0435\u043a\u043d\u0443\u043b, \u0447\u0442\u043e \u0432\u044b\u0431\u0440\u0430\u043b\u0430 \u044f \u043d\u0435\u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u043a\u043d\u0438\u0433\u0438 \u0441\u0435\u0439\u0447\u0430\u0441. &#171;\u0414\u0430 \u0438 \u0432\u043e\u043e\u0431\u0449\u0435&#187;, \u043f\u043e\u043f\u0440\u0430\u0432\u0438\u043b\u0430 \u044f \u0435\u0433\u043e. \u041f\u0440\u0435\u0436\u0434\u0435 \u0432\u0441\u0435\u0433\u043e, \u0438 \u043a\u043e\u043b\u043b\u0435\u043a\u0446\u0438\u043e\u043d\u0435\u0440, \u0438 \u0440\u044b\u043d\u043e\u043a, \u0438 \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0430 \u0441\u043b\u0438\u0448\u043a\u043e\u043c \u0443 \u043d\u0430\u0441 \u0441 \u0410\u043c\u0435\u0440\u0438\u043a\u043e\u0439 \u0440\u0430\u0437\u043d\u044b\u0435. \u0418 \u043f\u0440\u0430\u0432\u0438\u043b\u0430 \u0438\u0433\u0440\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442 \u0442\u0430\u043c, \u043d\u0435 \u0444\u0430\u043a\u0442, \u0447\u0442\u043e \u043a\u043e\u0433\u0434\u0430-\u043d\u0438\u0431\u0443\u0434\u044c \u0437\u0430\u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442 \u0437\u0434\u0435\u0441\u044c. \u0422\u043e\u0433\u0434\u0430 \u0437\u0430\u0447\u0435\u043c \u0447\u0438\u0442\u0430\u0442\u044c?<\/p>\n\n\n\n<p>\u0412\u043e-\u043f\u0435\u0440\u0432\u044b\u0445, \u0443 \u043d\u0430\u0441 \u043c\u0435\u043d\u044f\u0435\u0442\u0441\u044f \u0440\u044b\u043d\u043e\u043a, \u0438 \u043d\u043e\u0432\u044b\u0435 \u0438\u0433\u0440\u043e\u043a\u0438 (\u0430 \u0442\u043e, \u0447\u0442\u043e \u043e\u043d\u0438 \u0431\u0443\u0434\u0443\u0442, \u044f \u043d\u0435 \u0441\u043e\u043c\u043d\u0435\u0432\u0430\u044e\u0441\u044c, \u0435\u0441\u0442\u044c \u0435\u0441\u0442\u044c \u0445\u0443\u0434\u043e\u0436\u043d\u0438\u043a\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0447\u0442\u043e-\u0442\u043e \u0434\u0435\u043b\u0430\u044e\u0442, \u043d\u0430\u0439\u0434\u0443\u0442\u0441\u044f \u0436\u0435\u043b\u0430\u044e\u0449\u0438\u0435 \u0438\u0445 \u043f\u0440\u043e\u0434\u0430\u0432\u0430\u0442\u044c) \u0434\u043e\u043b\u0436\u043d\u044b \u0431\u044b\u0441\u0442\u0440\u043e \u0430\u0434\u0430\u043f\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u043a \u043d\u043e\u0432\u044b\u043c \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u043c. \u0418 \u0442\u0443\u0442 \u0430\u043c\u0435\u0440\u0438\u043a\u0430\u043d\u0446\u044b, \u0441 \u0438\u0445 \u0444\u0430\u043d\u0442\u0430\u0441\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u0441\u043f\u043e\u0441\u043e\u0431\u043d\u043e\u0441\u0442\u044c\u044e \u0432\u0441\u0435 \u043f\u0435\u0440\u0435\u0432\u043e\u0434\u0438\u0442 \u0432 \u043c\u043d\u043e\u0433\u043e\u0441\u0442\u0440\u0430\u043d\u0438\u0447\u043d\u044b\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u0438, \u043c\u043e\u0433\u0443\u0442 \u043d\u0430\u043c \u043f\u043e\u043c\u043e\u0447\u044c \u043d\u0435 \u0443\u043f\u0443\u0441\u0442\u0438\u0442\u044c \u043a\u0430\u043a\u0443\u044e-\u043d\u0438\u0431\u0443\u0434\u044c \u043c\u0435\u043b\u043e\u0447\u044c \u0432\u0440\u043e\u0434\u0435 \u043e\u0444\u043e\u0440\u043c\u043b\u0435\u043d\u0438\u044f \u0440\u0430\u0431\u043e\u0442\u044b \u0438 \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0443.<\/p>\n\n\n\n<p>\u0412\u043e-\u0432\u0442\u043e\u0440\u044b\u0445, \u043d\u0443 \u0447\u0438\u0442\u0430\u0435\u043c \u0436\u0435 \u043c\u044b \u0444\u0430\u043d\u0442\u0430\u0441\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0440\u043e\u043c\u0430\u043d\u044b \u0438 \u0434\u0435\u0442\u0435\u043a\u0442\u0438\u0432\u044b? \u041f\u043e\u0447\u0435\u043c\u0443 \u0431\u044b \u043d\u0435 \u0437\u0430\u043c\u0435\u043d\u0438\u0442\u044c \u043e\u0434\u043d\u043e \u0447\u0442\u0438\u0432\u043e \u043d\u0430 \u0434\u0440\u0443\u0433\u043e\u0435? \u0427\u0438\u0442\u0430\u0435\u043c \u043a\u0430\u043a \u0445\u0443\u0434\u043e\u0436\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u0443\u044e \u043b\u0438\u0442\u0435\u0440\u0430\u0442\u0443\u0440\u0443, \u043f\u0440\u043e \u0434\u0440\u0443\u0433\u0443\u044e \u043f\u043b\u0430\u043d\u0435\u0442\u0443, \u043f\u0440\u043e \u0430\u043b\u044c\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u043d\u0443\u044e \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c. \u041d\u0435 \u043e\u0447\u0435\u043d\u044c \u0442\u0430\u043a\u0443\u044e \u0443\u0436 \u0440\u0430\u0434\u0443\u0436\u043d\u0443\u044e \u0438 \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u0443\u044e, \u043c\u0435\u0436\u0434\u0443 \u043d\u0430\u043c\u0438. \u0420\u044b\u043d\u043e\u043a \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0430 \u0432 \u043b\u044e\u0431\u043e\u0439 \u0441\u0442\u0440\u0430\u043d\u0435 \u043c\u0438\u0440\u0430 &#8212; \u043f\u0440\u043e \u043a\u043b\u0430\u0441\u0441\u044b, \u0441\u0435\u0433\u0440\u0435\u0433\u0430\u0446\u0438\u044e \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0430 \u0438 \u0433\u043b\u0443\u0431\u043e\u043a\u0443\u044e \u043d\u0435\u0441\u043f\u0440\u0430\u0432\u0435\u0434\u043b\u0438\u0432\u043e\u0441\u0442\u044c \u0440\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u0443\u0441\u043f\u0435\u0445\u043e\u0432 \u0438 \u043a\u0430\u043f\u0438\u0442\u0430\u043b\u043e\u0432)).<\/p>\n\n\n\n<p>\u041f\u043e \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u0438 \u0443\u0436\u0435, \u0421\u043e\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435. \u041a\u043d\u0438\u0433\u0430 \u0441\u043e\u0441\u0442\u043e\u0438\u0442 \u0438\u0437 \u0434\u0432\u0443\u0445 \u0447\u0430\u0441\u0442\u0435\u0439, \u0432 \u043f\u0435\u0440\u0432\u043e\u0439 \u043e\u0431\u0441\u0443\u0436\u0434\u0430\u044e\u0442\u0441\u044f \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u044b \u0434\u0438\u043b\u0435\u0440\u0430: <\/p>\n\n\n\n<p><strong>Part 1. Recent changes in the Contemporary Art Marketplace: Things beyond each dealer&#8217;s control<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Chapter 1. The growing globalization of the contemporary art market<\/li><li>Chapter 2. The rise of the mega-gallery <\/li><li>Chapter 3. The rise of the art fair <\/li><li>Chapter 4. The evolving roles of the private collector<\/li><li>Chapter 5. The mid-level gallery squeeze<\/li><li>Chapter 6. Online art selling channels gain a foothold<\/li><\/ul>\n\n\n\n<p>\u041d\u0443 \u0432-\u043e\u0431\u0449\u0435\u043c, \u0432\u0441\u0435 \u043f\u043b\u043e\u0445\u043e, \u043f\u043e\u0440\u0430 \u043c\u0435\u043d\u044f\u0442\u044c \u0441\u0444\u0435\u0440\u0443 \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438, \u0434\u0438\u043b\u0435\u0440\u044b \u0438 \u0433\u0430\u043b\u0435\u0440\u0438\u0441\u0442\u044b &#8212; \u0432\u044b\u043c\u0438\u0440\u0430\u044e\u0449\u0430\u044f \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u044f))) \u041d\u043e:<\/p>\n\n\n\n<p><strong>Part 2. New roles and challenges for art dealers: Factors within each dealer&#8217;s control<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Chapter 7. The post-brick-and-mortar dealer<\/li><li>Chapter 8. The evolution of dealer collaboration models <\/li><li>Chapter 9. Dealers starting art fairs<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>\u0427\u0430\u0441\u0442\u044c \u0442\u0440\u0435\u0442\u044c\u044f \u0435\u0449\u0435 \u0435\u0441\u0442\u044c, \u043f\u0440\u043e \u0432\u0430\u0436\u043d\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0442(\u0440)\u0430\u043a\u0442\u043e\u0432<\/p>\n\n\n\n<p><strong>Part 3. Why do contracts keep coming up?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Chapter 10. Consignment agreements<\/li><li>Chapter 11. Representation contracts<\/li><li>Chapter 12. Contact considerations for new forms of art<\/li><li>Chapter 13. Sample contract for a dealer-run art fair<\/li><li>Chapter 14. Contracts with collectors<\/li><\/ul>\n\n\n\n<p>\u0422\u0430\u043c \u0435\u0449\u0435 \u0431\u0438\u0431\u043b\u0438\u043e\u0433\u0440\u0430\u0444\u0438\u044f, \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0438 \u0432\u0441\u0442\u0443\u043f\u043b\u0435\u043d\u0438\u044f, \u043d\u043e \u0432\u043d\u043e\u0441\u0438\u0442\u044c \u0438\u0445 \u0432 \u0441\u043e\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435 \u044f \u043d\u0435 \u0441\u0442\u0430\u043b\u0430. \u041f\u043e\u043b\u0443\u0447\u0438\u043b\u0430\u0441\u044c \u043a\u043d\u0438\u0433\u0430 \u043f\u0440\u043e \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u044b\u0435 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u043d\u0430 \u0430\u0440\u0442-\u0440\u044b\u043d\u043a\u0435 \u0438 \u043a\u0430\u043a \u043a \u043d\u0438\u043c \u0430\u0434\u0430\u043f\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f (\u0438\u043b\u0438 \u043f\u043e\u043f\u044b\u0442\u0430\u0442\u044c\u0441\u044f \u0430\u0434\u0430\u043f\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f). \u0412\u0440\u043e\u0434\u0435, \u0442\u043e, \u0447\u0442\u043e \u043d\u0430\u043c \u0441\u0435\u0439\u0447\u0430\u0441 \u043d\u0430\u0434\u043e.<\/p>\n\n\n\n<p>\u041a\u043d\u0438\u0433\u0443 \u0438\u0449\u0435\u043c <a href=\"https:\/\/t.me\/readingclub451\/28\" data-type=\"URL\" data-id=\"https:\/\/t.me\/readingclub451\/28\" target=\"_blank\" rel=\"noreferrer noopener\">\u0442\u0443\u0442<\/a>, \u043a\u0430\u043a \u0432\u0441\u0435\u0433\u0434\u0430. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Edward Winkleman 2015 \u041f\u0440\u043e \u043f\u0435\u0440\u0432\u0443\u044e \u043a\u043d\u0438\u0436\u043a\u0443 \u044d\u0442\u043e\u0433\u043e \u0430\u0432\u0442\u043e\u0440\u0430 \u0438 \u043f\u0440\u043e \u0441\u0430\u043c\u043e\u0433\u043e \u0430\u0432\u0442\u043e\u0440\u0430 \u044f \u0443\u0436\u0435 \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u043b\u0430. \u0418 \u0434\u0430\u0436\u0435 \u043e\u0431\u0435\u0449\u0430\u043b\u0430 \u0432\u0442\u043e\u0440\u0443\u044e. \u0418 \u044d\u0442\u043e \u043e\u0431\u0435\u0449\u0430\u043d\u0438\u0435 \u044f \u0441\u0435\u0439\u0447\u0430\u0441&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":199,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ngg_post_thumbnail":0,"footnotes":""},"class_list":["post-1008","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/spb-contemporary.ru\/index.php?rest_route=\/wp\/v2\/pages\/1008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spb-contemporary.ru\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/spb-contemporary.ru\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/spb-contemporary.ru\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/spb-contemporary.ru\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1008"}],"version-history":[{"count":4,"href":"https:\/\/spb-contemporary.ru\/index.php?rest_route=\/wp\/v2\/pages\/1008\/revisions"}],"predecessor-version":[{"id":1028,"href":"https:\/\/spb-contemporary.ru\/index.php?rest_route=\/wp\/v2\/pages\/1008\/revisions\/1028"}],"up":[{"embeddable":true,"href":"https:\/\/spb-contemporary.ru\/index.php?rest_route=\/wp\/v2\/pages\/199"}],"wp:attachment":[{"href":"https:\/\/spb-contemporary.ru\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}