{"id":913,"date":"2022-09-18T02:40:00","date_gmt":"2022-09-17T23:40:00","guid":{"rendered":"http:\/\/spb-contemporary.ru\/?page_id=913"},"modified":"2022-09-18T02:51:26","modified_gmt":"2022-09-17T23:51:26","slug":"how-to-start-and-run-a-commercial-art-gallery","status":"publish","type":"page","link":"https:\/\/spb-contemporary.ru\/?page_id=913","title":{"rendered":"How to start and run a commercial art gallery"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Edward Winkelman, Patton Hindle<\/h3>\n\n\n\n<p>Allworth press, 2018 (\u0433\u043e\u0434 \u043f\u0435\u0440\u0432\u043e\u0433\u043e \u0438\u0437\u0434\u0430\u043d\u0438\u044f, <a href=\"https:\/\/t.me\/worldsInsideandoutside\/306\" data-type=\"URL\" data-id=\"https:\/\/t.me\/worldsInsideandoutside\/306\" target=\"_blank\" rel=\"noreferrer noopener\">\u0442\u0443\u0442<\/a> -\u0432\u0442\u043e\u0440\u043e\u0435)<\/p>\n\n\n\n<p>\u041d\u0443 \u0447\u0442\u043e, \u0434\u043e\u0448\u043b\u0430 \u0434\u043e \u043a\u043d\u0438\u0433 &#171;how to&#187;? \u0415\u0441\u043b\u0438 \u0432\u044b \u043c\u0435\u043d\u044f \u0441\u043f\u0440\u043e\u0441\u0438\u0442\u0435 \u0437\u0430\u0447\u0435\u043c, \u0442\u043e \u043f\u0440\u043e\u0441\u0442\u043e \u0441\u043a\u0430\u0436\u0443 \u043d\u0430\u0434\u043e. \u0414\u0430, \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0441\u043e\u0432\u0435\u0442\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0430\u0432\u0442\u043e\u0440\u044b \u043d\u0430\u043c \u0434\u0430\u044e\u0442, \u043a\u0430\u0436\u0443\u0442\u0441\u044f \u043c\u0430\u043b\u043e\u043f\u0440\u0438\u043c\u0435\u043d\u0438\u043c\u044b\u043c\u0438 \u0432 \u0440\u0443\u0441\u0441\u043a\u0438\u0445 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u0445 \u0432\u043e\u043e\u0431\u0449\u0435, \u0438 \u0432 \u0442\u0435\u043a\u0443\u0449\u0438\u0445 \u0432 \u0447\u0430\u0441\u0442\u043d\u043e\u0441\u0442\u0438. \u0423\u0436 \u0431\u043e\u043b\u044c\u043d\u043e \u0441\u0438\u043b\u044c\u043d\u043e \u0440\u0430\u0437\u043b\u0438\u0447\u0430\u044e\u0442\u0441\u044f \u0430\u0440\u0442-\u0440\u044b\u043d\u043a\u0438, \u043d\u0430\u0448 \u0438 \u0430\u043c\u0435\u0440\u0438\u043a\u0430\u043d\u0441\u043a\u0438\u0439. \u041d\u043e! \u0418\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u043e \u043f\u043e\u043a\u0443\u043f\u0430\u044e\u0442 \u0438 \u0442\u0430\u043c, \u0438 \u0443 \u043d\u0430\u0441 (\u0434\u0430, \u0434\u0430\u0436\u0435 \u0441\u0435\u0439\u0447\u0430\u0441, \u0447\u0438\u0442\u0430\u0439\u0442\u0435 \u043e\u0431\u0437\u043e\u0440\u044b Forbes \u043f\u0440\u043e \u0442\u0435\u043a\u0443\u0449\u0443\u044e Cosmoscow), \u0438 \u043d\u0435 \u0432\u0441\u0435 \u043a\u043e\u043b\u043b\u0435\u043a\u0446\u0438\u043e\u043d\u0435\u0440\u044b \u0443\u0442\u0435\u043a\u043b\u0438 \u0437\u0430\u0433\u0440\u0430\u043d\u0438\u0446\u0443, \u0438 \u043c\u043d\u043e\u0433\u0438\u0435 \u0445\u0443\u0434\u043e\u0436\u043d\u0438\u043a\u0438 \u0442\u0443\u0442 \u043e\u0441\u0442\u0430\u043b\u0438\u0441\u044c. \u0418 \u0432 \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0435, \u0447\u0438\u0442\u0430\u0442\u044c, \u0438\u0437\u0443\u0447\u0430\u0442\u044c, \u0441\u0440\u0430\u0432\u043d\u0438\u0432\u0430\u0442\u044c, \u043f\u0440\u0438\u043c\u0435\u0440\u044f\u0442\u044c \u0447\u0443\u0436\u0438\u0435 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438 \u043d\u0430 \u0440\u0443\u0441\u0441\u043a\u0443\u044e \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0441\u0435\u0439\u0447\u0430\u0441 \u0441\u0430\u043c\u043e\u0435 \u0432\u0440\u0435\u043c\u044f. \u041f\u043e\u0442\u043e\u043c\u0443 \u0447\u0442\u043e, \u0438 \u0432\u044b \u043c\u043d\u0435 \u043d\u0435 \u043f\u043e\u0432\u0435\u0440\u0438\u0442\u0435 (\u044f \u0441\u0430\u043c\u0430 \u0441\u0435\u0431\u0435 \u043d\u0435 \u0432\u0435\u0440\u044e) \u043b\u0435\u0433\u043a\u0438\u0439 \u043f\u0435\u0440\u0438\u043e\u0434 \u0440\u0443\u0441\u0441\u043a\u043e\u0433\u043e \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0430 \u0437\u0430\u043a\u043e\u043d\u0447\u0438\u043b\u0441\u044f. (&#171;\u0415\u0441\u043b\u0438 \u044d\u0442\u043e \u0431\u044b\u043b \u043b\u0435\u0433\u043a\u0438\u0439&#8230;&#187; \u0441\u043a\u0430\u0436\u0438\u0442\u0435 \u0432\u044b. \u0414\u0430, \u043b\u0435\u0433\u043a\u0438\u0439. \u041c\u043d\u043e\u0433\u0438\u0435 \u0445\u0443\u0434\u043e\u0436\u043d\u0438\u043a\u0438 \u0438 \u0433\u0430\u043b\u0435\u0440\u0435\u0438 \u0435\u0449\u0435 \u0438 \u043d\u0435 \u043d\u0430\u0447\u0438\u043d\u0430\u043b\u0438 \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0441 \u043e\u0442\u043a\u0440\u044b\u0442\u044b\u043c \u0440\u044b\u043d\u043a\u043e\u043c, \u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0439 \u0438 \u043f\u0440\u0435\u0441\u0441\u043e\u0439, \u043b\u0438\u0447\u043d\u044b\u0445 \u0437\u043d\u0430\u043a\u043e\u043c\u0441\u0442\u0432 \u0445\u0432\u0430\u0442\u0430\u043b\u043e. \u0412 \u0410\u043c\u0435\u0440\u0438\u043a\u0435 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u044f \u0442\u0430\u043a\u0430\u044f, \u0447\u0442\u043e  \u043c\u043d\u043e\u0433\u0438\u0435 \u0441\u043e\u0432\u0435\u0442\u044b \u0438\u0437 \u044d\u0442\u043e\u0439 (\u0438 \u0435\u0449\u0435 \u043f\u0430\u0440\u044b \u043a\u043d\u0438\u0433) \u0432\u043f\u043e\u043b\u043d\u0435 \u0441\u043e\u0439\u0434\u0443\u0442 \u0437\u0430 \u0430\u043d\u0442\u0438\u043a\u0440\u0438\u0437\u0438\u0441\u043d\u0443\u044e \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0443. <\/p>\n\n\n\n<p>\u041f\u0440\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u0432. \u042d\u0434\u0432\u0430\u0440\u0434 \u0412\u0438\u043d\u043a\u0435\u043b\u044c\u043c\u0430\u043d (<a href=\"https:\/\/www.winkleman.com\/about\/\" data-type=\"URL\" data-id=\"https:\/\/www.winkleman.com\/about\/\" target=\"_blank\" rel=\"noreferrer noopener\">Edward Winkelman<\/a>) \u043e\u0442\u043a\u0440\u044b\u043b <a href=\"http:\/\/arts.timessquarenyc.org\/times-square-arts\/partners\/winkleman-gallery\/index.aspx\" data-type=\"URL\" data-id=\"http:\/\/arts.timessquarenyc.org\/times-square-arts\/partners\/winkleman-gallery\/index.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">\u0433\u0430\u043b\u0435\u0440\u0435\u044e<\/a> \u0432 2001 \u0433\u043e\u0434\u0443, \u0437\u0430\u043a\u0440\u044b\u043b \u0432 2014, \u0447\u0442\u043e \u043f\u043e \u043c\u0435\u0440\u043a\u0430\u043c \u0433\u0430\u043b\u0435\u0440\u0435\u0439\u043d\u043e\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0432\u043f\u043e\u043b\u043d\u0435 \u0441\u0435\u0431\u0435 \u0441\u0435\u0440\u044c\u0435\u0437\u043d\u044b\u0439 \u0441\u0440\u043e\u043a. \u0422\u0430\u043a \u0447\u0442\u043e \u043e\u043d \u0437\u043d\u0430\u0435\u0442, \u043e \u0447\u0435\u043c \u0433\u043e\u0432\u043e\u0440\u0438\u0442. \u041f\u044d\u0442\u0442\u043e\u043d \u0425\u0438\u043d\u0434\u043b (<a href=\"https:\/\/www.kickstarter.art\/about\" data-type=\"URL\" data-id=\"https:\/\/www.kickstarter.art\/about\" target=\"_blank\" rel=\"noreferrer noopener\">Patton Hindle<\/a>) \u0441\u0435\u0439\u0447\u0430\u0441 \u0433\u043b\u0430\u0432\u0430 \u043e\u0442\u0434\u0435\u043b\u0430 \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0430 \u043d\u0430 \u041a\u0438\u043a\u0441\u0442\u0430\u0440\u0442\u0435\u0440\u0435 (Kickstarter, \u0442\u0443\u0442 \u0431\u043e\u043b\u044c\u0448\u0435 \u0438\u043b\u043b\u044e\u0441\u0442\u0440\u0430\u0442\u043e\u0440\u044b \u043c\u0435\u043d\u044f \u043f\u043e\u0439\u043c\u0443\u0442). <\/p>\n\n\n\n<p>\u0414\u0430, \u0434\u0432\u0435 \u043c\u043e\u0438 \u043b\u044e\u0431\u0438\u043c\u044b\u0435 \u0446\u0438\u0442\u0430\u0442\u044b \u0438\u0437 \u044d\u0442\u043e\u0439 \u043a\u043d\u0438\u0433\u0438 \u0440\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u044b \u0432 \u043e\u0434\u043d\u043e\u043c \u0430\u0431\u0437\u0430\u0446\u0435. &#171;The art business is a business after all&#187; (\u0415\u0441\u043b\u0438 \u043a\u0442\u043e-\u0442\u043e \u0435\u0449\u0435 \u0441\u043e\u043c\u043d\u0435\u0432\u0430\u043b\u0441\u044f) \u0438 &#171;There&#8217;s no point in generating the bad karma if it&#8217;s not going to pay off&#187; (\u041d\u0435 \u0441\u0442\u043e\u0438\u0442 \u043d\u0430\u043a\u0430\u043f\u043b\u0438\u0432\u0430\u0442\u044c \u043f\u043b\u043e\u0445\u0443\u044e \u043a\u0430\u0440\u043c\u0443, \u0435\u0441\u043b\u0438 \u044d\u0442\u043e \u043d\u0435 \u043f\u0440\u0438\u043d\u0435\u0441\u0435\u0442 \u0431\u0430\u0440\u044b\u0448\u0430, \u043f\u0435\u0440\u0435\u0432\u043e\u0434 \u0432\u043e\u043b\u044c\u043d\u044b\u0439, \u043c\u043e\u0439). \u041a\u0430\u0436\u0435\u0442\u0441\u044f, \u0434\u0430\u043b\u044c\u0448\u0435 \u0447\u0438\u0442\u0430\u0442\u044c \u043d\u0435 \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u043e, \u0432\u0441\u044f \u043c\u0443\u0434\u0440\u043e\u0441\u0442\u044c \u0430\u0440\u0442-\u0440\u044b\u043d\u043a\u0430 \u0443\u0436\u0435 \u0442\u0443\u0442. <\/p>\n\n\n\n<p>\u041f\u0435\u0440\u0435\u0439\u0434\u0435\u043c \u043a \u0441\u043e\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044e \u043a\u043d\u0438\u0433\u0438, \u043a\u0430\u043a \u0432\u0441\u0435\u0433\u0434\u0430 (\u0438 \u0434\u0430, \u044f \u043f\u0435\u0440\u0432\u043e\u0439 \u043f\u0440\u043e\u0447\u0438\u0442\u0430\u043b\u0430 \u0433\u043b\u0430\u0432\u0443 \u043f\u0440\u043e \u0445\u0443\u0434\u043e\u0436\u043d\u0438\u043a\u043e\u0432, \u043a\u0442\u043e \u0431\u044b \u0441\u043e\u043c\u043d\u0435\u0432\u0430\u043b\u0441\u044f. \u041e\u043d\u0430 \u0442\u0440\u0438\u043d\u0430\u0434\u0446\u0430\u0442\u0430\u044f, \u0438 \u043d\u0430\u0447\u0438\u043d\u0430\u0435\u0442\u0441\u044f \u0441 \u0435\u0449\u0435 \u043e\u0434\u043d\u043e\u0439 \u0447\u0443\u0434\u0435\u0441\u043d\u043e\u0439 \u0444\u0440\u0430\u0437\u044b: &#171;It can be easy when faced with the day-to-day challenges of keeping a small business afloat to lose sight of the fact that the inescapable prerequisite to selling art is that artists create it&#187;, \u0447\u0442\u043e \u043c\u043e\u0436\u043d\u043e \u043f\u0435\u0440\u0435\u0432\u0435\u0441\u0442\u0438 \u043a\u0430\u043a \u043b\u0435\u0433\u043a\u043e\u0435 \u0441\u043e\u0436\u0430\u043b\u0435\u043d\u0438\u0435 \u0432\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0430 \u0433\u0430\u043b\u0435\u0440\u0435\u0438 \u043f\u043e \u043f\u043e\u0432\u043e\u0434\u0443 \u0442\u043e\u0433\u043e, \u0447\u0442\u043e \u0434\u043b\u044f \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0430 \u043d\u0443\u0436\u043d\u043e, \u0447\u0442\u043e\u0431\u044b \u0445\u0443\u0434\u043e\u0436\u043d\u0438\u043a\u0438 \u0435\u0433\u043e \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u043b\u0438.))<\/p>\n\n\n\n<p>\u041f\u0440\u0435\u0434\u0438\u0441\u043b\u043e\u0432\u0438\u044f \u0438 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f (\u0442\u0430\u043c \u0441\u043f\u0438\u0441\u043a\u0438 \u0447\u0438\u0441\u0442\u043e \u0430\u043c\u0435\u0440\u0438\u043a\u0430\u043d\u0441\u043a\u0438\u0445 \u043f\u043e\u043b\u0435\u0437\u043d\u044b\u0445 \u0430\u0434\u0440\u0435\u0441\u043e\u0432) \u044f \u043f\u0440\u043e\u043f\u0443\u0449\u0443.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Chapter 1. Education: How to learn what you don&#8217;t know before opening a commercial art gallery<\/li><li>Chapter 2. Identity: Defining your program and other branding issues<\/li><li>Chapter 3. Business models and customary practices<\/li><li>Chapter 4. Start-up capital: How much you need and how to get it<\/li><li>Chapter 5. Writing a business plan: Pulling it all together into an action strategy<\/li><li>Chapter 6. Location and build-out issues<\/li><li>Chapter 7. Managing cash flow<\/li><li>Chapter 8. Crating, shipping, framing, photographing, managing, and insuring artwork<\/li><li>Chapter 9. Staffing and management practices<\/li><li>Chapter 10. Promotional efforts: Publicity and advertising <\/li><li>Chapter 11. Getting expert advice and professional assistance<\/li><li>Chapter 12. Art fairs<\/li><li><strong>Chapter 13. Artists: Where to find them, how to keep them<\/strong> <\/li><li>Chapter 14. Collectors: Where to find them, how to keep them<\/li><li>Chapter 15. Peerage: The art gallery community<\/li><li>Chapter 16. How the internet is rapidly changing the art world<\/li><\/ul>\n\n\n\n<p> \u041e\u0431\u0435\u0449\u0430\u044e \u0438 \u043f\u0440\u043e \u0432\u0442\u043e\u0440\u043e\u044e \u0435\u0433\u043e \u043a\u043d\u0438\u0433\u0443 &#171;\u041a\u0430\u043a \u043f\u0440\u043e\u0434\u0430\u0432\u0430\u0442\u044c \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u0435 \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u043e&#187; \u0441\u043a\u043e\u0440\u043e \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u0430\u0442\u044c. \u0418 \u0432\u043e\u043e\u0431\u0449\u0435, \u0441\u0435\u0439\u0447\u0430\u0441 \u0432\u0440\u0435\u043c\u044f &#171;\u0440\u0430\u0437\u0431\u0440\u0430\u0441\u044b\u0432\u0430\u0442\u044c \u043a\u0430\u043c\u043d\u0438&#187; (\u043d\u0443 \u0434\u0430, \u0438 \u0435\u0441\u043b\u0438 \u0432\u0441\u043f\u043e\u043c\u043d\u0438\u0442\u044c \u043f\u043e\u043b\u043d\u0443\u044e \u0446\u0438\u0442\u0430\u0442\u0443 \u0438 &#171;\u0443\u043a\u043b\u043e\u043d\u044f\u0442\u044c\u0441\u044f \u043e\u0442 \u043e\u0431\u044a\u044f\u0442\u0438\u0439&#187;), \u0441\u0443\u0431\u044a\u0435\u043a\u0442\u0438\u0432\u043d\u0430\u044f \u043e\u0446\u0435\u043d\u043a\u0430 \u0443 \u043c\u0435\u043d\u044f \u0442\u0430\u043a\u0430\u044f))<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Edward Winkelman, Patton Hindle Allworth press, 2018 (\u0433\u043e\u0434 \u043f\u0435\u0440\u0432\u043e\u0433\u043e \u0438\u0437\u0434\u0430\u043d\u0438\u044f, \u0442\u0443\u0442 -\u0432\u0442\u043e\u0440\u043e\u0435) \u041d\u0443 \u0447\u0442\u043e, \u0434\u043e\u0448\u043b\u0430 \u0434\u043e \u043a\u043d\u0438\u0433 &#171;how to&#187;? \u0415\u0441\u043b\u0438 \u0432\u044b \u043c\u0435\u043d\u044f \u0441\u043f\u0440\u043e\u0441\u0438\u0442\u0435 \u0437\u0430\u0447\u0435\u043c,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":199,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ngg_post_thumbnail":0,"footnotes":""},"class_list":["post-913","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/spb-contemporary.ru\/index.php?rest_route=\/wp\/v2\/pages\/913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spb-contemporary.ru\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/spb-contemporary.ru\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/spb-contemporary.ru\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/spb-contemporary.ru\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=913"}],"version-history":[{"count":3,"href":"https:\/\/spb-contemporary.ru\/index.php?rest_route=\/wp\/v2\/pages\/913\/revisions"}],"predecessor-version":[{"id":922,"href":"https:\/\/spb-contemporary.ru\/index.php?rest_route=\/wp\/v2\/pages\/913\/revisions\/922"}],"up":[{"embeddable":true,"href":"https:\/\/spb-contemporary.ru\/index.php?rest_route=\/wp\/v2\/pages\/199"}],"wp:attachment":[{"href":"https:\/\/spb-contemporary.ru\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}